Hi, I'm Joseph Pack

Empathy is an essential skill for great marketing. If marketing is the art of ‘making things better by making better things’, as defined by Seth Godin. Rather than the selfish act of pressuring people to buy what they don’t need. Empathy requires we spend time in another person’s shoes — both literally and figuratively. In […]

Can we detach from an outcome while giving 100% effort towards it? The Buddhists say yes. So do yogis, long term meditators and the creative genius, Seth Godin. But why is it so difficult? Whatever we do, we expect something in return. We buy someone dinner because we want a customer, love or sex. We […]

Inspired by Derek Sivers book, Anything You Want. “The Tao of business: care about your customers more than you care about yourself, and you’ll do well” – Derek Sivers Almost all “start your own business” advice makes you selfish. If you’re starting a business is to “get rich” rather than “solve a problem”, you’re selfish. […]

What’s stuff? Your emotional baggage. Your preferences — the likes and dislikes that govern your decisions. The crap you make up in your head that gets in the way of making decisions that help others. When your stuff gets in the way, you look to see what you can take from the world. Because you […]

I have little interest in what qualifications a coach has.  I’m significantly more interested in their testimonials, evidence of their results and the way they communicate. I know this might be an unpopular opinion, but credentialism can be a place to hide and it has, largely, become commoditised. The problem is that there are people […]